The 3rd year of the “TTY Rice Project” happens to be the year before Taiwan is enter into a super-aged society. By continuing to support friendly agriculture and donating the charity rice to social welfare groups, we also expanded the energy to serve the elderly. In 2024, TTY not only take care of the lonely and elderly through charity activities such as elderly services and parent-child education, but also share the charity rice with organizations and groups in need, and work together to build a healthy and sustainable vision for a super-aged society.
1. TTY Food and Agriculture Day: Health Starts With Eating
CEO Sara Hou believes that, as a pharmaceutical company, TTY should take on CSR from the point of health. TTY has been launching the "TTY Rice Project" since 2022. In the Daxi Rice Planting Area near the Chungli factory, small household farmers who agree with friendly farming methods were consulted to invest in pollution-free rice cultivation and support friendly agriculture through cooperative subscriptions.
"Health starts with eating." CEO Sara Hou believes that food and health are closely related, so she encourages the volunteer team to actively share this concept. Through "TTY Rice Project" charity series, we can also convey our "healthy" philosophy and work with partners who share the same philosophy towards a sustainable and healthy society.
2. Joining Hands to Care for the Elderly and Pay Attention to Health Issues in a Super-aged Society
Taiwan will officially become a super-aged society in 2025, with 1 in 5 people being over 65 years old. Elderly health care is an important public health issue. Therefore, the ESG action has expanded from supporting social welfare groups to supporting social organizations for the elders, hoping to infuse positive influence in the super-aged society through volunteer power.
CEO Sara Hou encouraged the team that always listen to the other party's needs and then provide appropriate services. "Life is meaningful only when you are needed by others." She hopes that the team will continue to demonstrate their passion and professionalism, and open their arms to cooperate with different organizations to work together for the goals of corporate sustainability and "Healthy Taiwan."
3. Integrating Ceramic Creation and Community Health Education for the Elderly
The volunteer team and the volunteer promotion center arranged a cultural tour, medical health education lectures and pottery handicrafts, so that the grandparents who participated in the event not only listened with great interest but also interacted happily with the corporate volunteers. What is special is that the pottery creation combines the image of the rice field with personal creative style.
TTY hopes to narrow the gap between generations through innovative activities and show the company's commitment and dedication to local development. Meanwhile, we also hope to promote the public's attention to the health issues of the elderly and work together to create a warm and friendly super-aged society.
4. Enjoy Rice Harvesting、Healthy and Energetic GO
Listening to the needs of the other parties and proposing service solutions has always been the core idea of TTY's" ESG action. Therefore, the volunteers introduced the grandparents to farming and participated the rice harvesting. This activity not only allowed the elderly to go outdoors and step into the fields, encouraging them to continue to exercise to maintain their health, but also created an unforgettable parent-child interaction time for corporate volunteers and their families. TTY hopes to remind employees and social partners of different dimensions to pay more attention to "healthy" life. At the same time, it also hopes to share beauty through actions and continue more positive forces for a sustainable society.
5. Donating Public Welfare Pollution-free Rice to Carry Health and Share Love
Charitable deeds are not impacted by their small scale or few people participating, as long as we put our strength together, we can always move forward! TTY has invested in the "TTY Rice Project". Although it is based on the intention of supporting a sustainable environment, it has expanded its positive influence through connections with employees and public welfare organizations. It can not only deliver goods to families in need but also deepen the DNA of the company's ESG culture in the process of service.
In addition to donating to social welfare institutions, TTY also further collaborates with the public sector to contribute to the public welfare to fulfill its local corporate social responsibility. Besides in Taoyuan but also in response to the call for love from Taiwan Power Company in Keelung District, providing public welfare pollution-free rice and encouraging the public to donate blood and contribute love.
As an international pharmaceutical brand, we emphasize the importance of health, and being committed to global medical development. As general manager Sara Hou always encourages the team, we must first be passionate about life, and then we can see the needs of others, and further discuss solutions with the medical team. Based on CSR, we work to support the environment, employees, and society since year 2022. TTY has developed a 3-episodes of "Support TTY, Support Health", The TTY Rice project is a toxic-free farming support initiative targeting groups in need and donating rice to develop a deep connection with public welfare, it also deepens the corporate DNA of public welfare culture.
As the TTY Rice Project enters its 2nd year, it will continue to support friendly agriculture. Additionally, it has partnered with multiple social welfare groups to combine this blessing-carrying public welfare rice.
1. The Fun of Agriculture in Early Spring
In early spring 2023, the TTY volunteer team invited residents from the Happy Mount Foundation and the Chensenmei Social Welfare Foundation to participate in the TTY Field agricultural experience activity. In this field, residents can not only experience the joy of farming firsthand but also engage in agricultural education, experiencing the aroma of rice and the scent of soil. In addition to participating in agricultural work, residents can also engage in creative painting, dress up, and decorate scarecrows, which added a lot of joyful atmosphere to the entire event. Through this activity design, 2 social welfare organizations that had never met before were able to communicate with each other and establish friendships through joint participation.
TTY further invited children from 5 organizations, including the Happy Mount Foundation, the Chensenmei Social Welfare Foundation, the Yu Cheng Social Welfare Foundation, the Andrew Charity Association, and the Hope Foundation for Cancer Care, to participate and collect their paintings about the activities and rural scenery during the day's event, to permanently preserve this beautiful moment.
2. Summer Online Art Exhibition Combining Creation and Institution to Create Love Gift Box
TTY further collaborated with the Yu Cheng Social Welfare Foundation to select multiple masterpieces from numerous works and print them on paper tapes on the covers and introduction cards for Mid-autumn Festival gift boxes. When children and parents learned that their work was selected to be printed on the annual public welfare packaging, they were extremely happy to share their joy on Facebook, and motivates them to actively invest in the art field.
TTY's volunteers also participated in the activities of the Yu Cheng Social Welfare Foundation, working together at the Shelter Workshop in Wugu to complete the packaging of Midautumn Festival gift boxes. This gift box not only features children's paintings in the fields on the exterior but also contains the "TTY Rice" jointly produced by TTY volunteers and their mentally disabled partners, embodying their care and warmth.
3. Autumn Public Welfare, Seeing the Needs of Happy Mount Foundation
In September, TTY volunteers were called upon to provide companionship services at the Happy Mount Foundation, the TTY team also collaborated with the partners to plan courses on grasslands. The TTY volunteer team first discussed the course content with the foundation and considered the needs of students with different disabilities. They planned a yoga ball rolling competition and bubble-blowing activity so that every child who thinks of outdoor activities can have corresponding and suitable companionship methods. When they became tired of playing, they invited the residents to taste the egg cake made of rice specially prepared by the volunteers, and together they enjoyed a fitness class full of energy, both physically and mentally.
4. The Theme of Winter Food and Agriculture Education Conveys Health Concepts Through Art
The "Winter Sun- Public Welfare Food and Agriculture Painting Exhibition" brings together friends of all ages from the Yu Cheng Social Welfare Foundation, Happy Mount Foundation, Andrew Charity Association, and Hope Foundation for Cancer Care. They use the public field in Taoyuan Daxi as the theme and present lively and vivid food and agriculture education paintings through their brushes.
TTY collaborated with the Hion House in Taichung to highlight physical art exhibitions and combine them with educational picture books on food and agriculture, creating a fun theme that combines education with entertainment. Through art and culture, TTY conveys the importance of food and agriculture and gratitude for nature, making this event not only an artistic display but also an injection and manifestation of social value.
5. Donating Public Welfare Pollution-free Rice to Carry Health and Share Love
In 2023, TTY continued its partnership with the Yu Cheng Social Welfare Foundation, and also collaborated with the Andrew Charity Association, by donating 1000 kilograms of TTY pollution-free rice. Additionally, TTY extended its support to the Happy Mount Foundation, by donating 500 kilograms of TTY pollution-free rice in the 1st and 2nd half of the year to provide meals for the institution.
In addition to donating to social welfare institutions, TTY donated 500 packages of 1000 kilograms of pollutionfree rice to the Department of Social Welfare, Taoyuan in 2023. Through the department's food bank, we reached out to families in need; with public-private cooperation, we aimed to make Taoyuan a happier city. Not only in Taoyuan but also in response to the call for love from Taiwan Power Company in Keelung District, providing public welfare pollution-free rice and encouraging the public to donate blood and contribute love.